Liz Lord

Marketing Advisor, Non Executive Director

Partnering with you and your marketing teams to help them structure and scale up for growth.  Advice that accelerates growth, minimizes budget burn and maximises ROI.



Leveraging a career in marketing spanning 25 years, which includes serving as the former Chief Marketing Officer (CMO) at PayPal and subsequent engagements with small to medium-sized enterprises, I specialize in delivering strategic counsel to businesses. My core focus is on facilitating structured growth and optimizing return on investment (ROI).

With a track record spanning from startups to global tech giants, I bring a wealth of knowledge and expertise to companies seeking expert marketing strategy and leadership.

Many small to medium sized businesses with dedicated marketing teams are heavily focused on execution, often overlooking the critical evaluation of their marketing expenditures and the quest for driving more results for the business.

My approach is to provide a strategic marketing perspective across all aspects of your business. This includes crafting a marketing plan that aligns with your short and long-term business objectives and structuring your team for effective plan execution.

I also coach ongoing your existing marketing staff, ensuring they contribute effectively to your company’s broader goals and become better marketeers.


Ex Chief Marketing officer Australia PayPal

Non-Executive Director

Advising early stage companies since 2019

Started and sold early ecommerce, direct selling model consumer business


Graduate of the Australian Institute of Board Directors

Bachelor of Business & Commerce (Marketing Specialism)